The unborn teaser trailer review
http://www.youtube.com/watch?v=5eGTPMdKkSc

This teaser trailer uses many conventions.
It consists of quick flashing imagery which gradually zoom in, and flashing lights to emphasize.
The flashing lights are in time with a fast, action, pounding music overlay. This was a good effect that I will consider including in our teaser trailer. The trailer uses voiceover of a conversation on screen before the image appears. This builds tension and is a highly effective convention. Among the speaking, screaming is also put over the top of credits and montage shots. I like this effect and I think that I would use this in our trailer.

Similarly to our idea, the unborn uses children as a juxtaposition, creating a unusual but terrifying villain. The scene in a night club uses an expansion of time to build up tension and excitement to the viewer. It then has an elision of time in a few shots to intensify the fear. Another good technique was having a shot, reverse shot on the victim and the villainous child. This shows a 'facing your demons' approach which really draws the viewer in.

However the parts I did not like were the credits in-between some shots. I found them unnecessary, also the presentation of them were not in the same genre as the film. The background looked simple and didn't give any impact to the viewer. In addition to this I didn't like that the trailer had too much mystery. It was vague about what the film was actually about and instead showed irrelevant montages which built no storyline.

In a whole I will take away a few conventions from this teaser trailer. I will consider putting a fast, action, soundtrack over the top of the montage to intensify the feeling of fear, and I will also be using a voiceover of a scream on a different shot.

Natalie