COMPARING THE MAIN MEDIA PRODUCTS AND ANCILLARY PRODUCTS.

All three media products combine together forming a overall media film promotion package. The recognition that these products are from the same source is through symbiotic links; elements that are similar in each piece. In each piece the type font 'THE TAKEN' is repeatedly written in the same font style and colouring. This allows the audience to become familiar to the typeface so it is instantly recognised when seen.



The image above is a screen shot taken from THE TAKEN teaser trailer.



The image above is a screen shot taken from THE TAKEN magazine front cover.


The image above is a screen shoot taken from THE TAKEN film poster.


Similarly symbiotic links can be found in all media products regarding the image of the girl. The demented, ghostly girl that is featured throughout the course of the promotion to grab potential audiences attention. The film name then becomes associated with the figure image thus making the package more identifiable as a product.


The image above is a screen shot taken from THE TAKEN film poster.



The image above is a screen shot taken from THE TAKEN teaser trailer.



The image above is a screen shot taken from THE TAKEN magazine cover.

Through these symbiotic links, the target audience will be able to recognise the media products as a puzzle and fit them together by associating the similarities with one another. They support and compliment each other and successfully promote the main media product.

Written by: Becky Crisp